EXPERIENCE IN THE FIELD:

On-air, Off-air, Online.

Since graduating from KU Leuven, I have worked for three national radio stations, steadily broadening my scope and my skill set.

Over the past two years I supervised and managed the executive branch of Nostalgie as a producer of events and programming (= a right hand to the program manager). My responsibilities were all station events and over half of the regular day-to-day programming.

I focused on the A to Z process of brainstorming, deciding, creating, executing and evaluating, both short-term and long-term. I also maintained an efficient and clear communication with all parts of the team.

 

In addition, as a mentor and supervisor of interns, I looked for and discovered young radio/media talents (= at least two at any one time), in the meanwhile also honing my own people (management) skills

 

During my time at Nostalgie, I served as digital producer (website, Facebook, Twitter and Instagram), news reader and on-air sidekick, too, constantly broadening my communication skills along the way.

 

In August 2017 I started working as a radio creative for Nostalgie. For little under a year, I came up with ideas, both short-term and long-term, which I developed into content, on-air and online, to improve ratings and create brand awareness

 

I started my career working for JOE (FM) for a year, as a junior producer and social media manager, creating content for on-air and online use. I also wrote (related) newspaper articles for the country's biggest newspapers, like 'Het Laatste Nieuws' and 'De Morgen'. During this time, as well as during my final year at University, I did similar work for Qmusic. Thus, I managed to understand and reach two completely different target audiences.

 

Important to say: these jobs required extensive copywriting skills.

EDUCATION:

2 Bachelors, 1 Master.

From a very early age, I loved creating ideas and concepts, which attract an audience.

Therefore I registered for a Professional Bachelor’s degree (Economics, English, Religion) in Teacher Training at University College Leuven-Limburg (formerly Groep T-Unesco). A dozen internships in every type of secondary school education helped me learn a great deal about finding out whom my audience is and how to interact with it and its specific characteristics. I graduated cum laude.

 

Wanting to broaden my horizon even more by finding bigger and more diverse audiences to reach, while also studying them on a scientific level, I enrolled for a Master of Science in Media Communications at KU Leuven, one of Europe’s leading universities. 

I passed my Bachelor's degree and Master's degree cum laude and gained a lot of academic knowledge and insights in courses like History of Film, Media Sociology, Journalism, Radio and Audiovisual Communication. 

My Master’s Thesis, which earned me a Highest Distinction grade, focused on film criticism in magazines in the fifties, sixties and seventies.

© 2020 by Kenneth Servaes